Welcome to The Brand Residence
The Home of Brand Extension & Licensing
Evolving Brands
Assisting companies in realising
the power of their brand story
Creating Authentic Products
Using the brand story to create a genuine
connection with an audience
BUILDING STRONG RELATIONSHIPS
Ensuring all parties involved believe in the
brand story for a long-lasting collaboration
The Brand Residence is a full-service licensing
and brand agency that works on corporate brands,
lifestyle brands and entertainment brands
on a national and international basis.
With many years of experience and a comprehensive business network, we design,
develop and implement promising licensing strategies.
We support brand owners and licensees with individual strategies at all stages
of the marketing chain.
As the gatekeeper between the licensed product and the consumer,
retailers are the strongest and most important links in the marketing chain.
Therefore, retail and retailers play a very important role in all of our activities.
Our team consists specialists, they all work in a most ambitious and efficient way and best of all,
and they have real fun doing their job – which is the key to utmost success!
Brand Representation
Working with our clients we observe retail trends and consumer demands to establish a grounded understanding on which to build the perfect strategy to unlock a brand’s equity
Manufacturer Representation
We partner our manufacturing clients with the right brands to create new, innovative products that have unrivalled standout in the marketplace
Icon Representation
Legendary icons engage consumers on an emotional level. We bring a caring and thoughtful approach to stewardship and the definition of a high-performance business management strategy
Retailer Partnerships
Retail needs to now how a brand will add value to their internal strategy; a brand must find the right partner to take it to market. We work to ensure that the needs of both parties are met
Consumer Research
A solid understanding of the target consumer is vital to the development of a strategy led brand extension plan. We collaborate with our clients to better understand the buying behaviour of their customers.
Creative Services
Effective creative is vital to a successful brand extension. Our dedicated team covers graphic design, illustration, photography and video, web development and social media; a wide-range of skillsets to ensure the best chance of marketplace success
Legal & Finance
Our legal templates our maximised for our clients’ benefit and protection and continuously update to reflect the latest laws and industry trends. Using solid internal processes we ensure that proper financial reporting protocols are followed throughout the life of the licensing program
Approvals Management
Ensuring quality of manufacture and appropriate use of brand marks and other aesthetic choices. We assist clients in ensure that all submissions and approvals are received/ given in a timely and effective manner.
Royalty Auditing
The licensor and licensee relationship is a delicate organism. We implement an auditing strategy that employs pre-fieldwork, fieldwork, review of findings, settlement strategy and negotiation to ensure licensee royalty compliance
