The brand “Die Häschenschule” is based on the classic German children’s book by Albert Sixtus and Fritz Koch-Gotha from 1924.

Its lovingly nostalgic illustrations and stories have been a staple in children’s bedrooms for generations, perfect for reading and viewing again and again.
Over the years, this timeless tale has inspired successful feature films, bringing the charming world of rabbits and their adventures to a modern audience.

“Rabbit Academy – Die Häschenschule” expands this universe as a contemporary franchise: the animated comedy series follows three city-bred young rabbits who shake up a traditional rabbit boarding school in the forest, navigating new challenges with humour, diversity, and teamwork.

Their impulsive, playful, and sometimes chaotic nature breathes fresh life into school life, entertainingly showing how diversity, solidarity, and mutual respect can create real magic. The TV premiere is on 27 March 2026 at KiKA.

Licensor
Akkord Film GmbH

Licensing Target Groups
Children from 6 years, parents and grandparents, families

Territory
GAS

License Categories
Textiles & Accessories, Home & Living, Toys & Games, Stationery, Food

Marketing
Cinema release: The Bunny School –The Hunt for the Golden Egg (2017)
Cinema release: The Bunny School – The Great Egg Theft (2022)
3rd movie in Production: cinema release planned 2027
TV series with 52 episodes: TV start: March 27, 2026

 

The brand represents a classic, cross-generational experience that places imagination, positive values, and shared discovery at its heart.