About

TBR The Brand Residence

TBR The Brand Residence is a full-service agency specializing in two key areas: Licensing and comprehensive brand consulting.

With deep market insight and many years of experience, TBR develops tailored strategies to successfully position and sustainably expand brands both nationally and internationally. Through close cooperation with experts and a strong network, TBR offers insightful solutions that empower companies to shape their brands in a targeted and economically successful way.

Licensing
TBR develops customized strategies for corporate, lifestyle and entertainment brands across national and international markets. By leveraging strong connections with leading licensing and brand experts as well as a solid network of manufacturers, TBR creates the basis for sustainable and targeted brand extension. The agency supports both licensees and brand owners throughout every stage of the value chain – from strategic development and targeted marketing to contract negotiation and performance monitoring. TBR ensures economically promising, long-term partnerships by integrating in-depth market analyses and extensive experience into the licensing strategies.

Brand Consulting
In addition to licensing, TBR provides comprehensive brand consulting beyond traditional licensing models. The agency supports companies in strengthening their brands through insightful market analyses and customized strategies that are independent of licensing frameworks. This includes services such as brand development, defining brand values, positioning, content strategy, storytelling, and more.
Under the leadership of Marlies Rasl, the experienced team supports clients in both the operational and strategic development and implementation of brand strategies, ensuring these strategies are effectively aligned with target audiences.

TBR also offers customized workshops designed to help licensees and brand owners understand current trends, identify opportunities and optimize individualized brand strategies. These workshops provide deep expertise and sharpen practical skills, empowering companies to position their brands sustainably and successfully in the marketplace.

Team

Personal responsibility, fast and effective decision-making processes and, not least, the extensive knowhow of our team mean individual support for key accounts and quick response times to inquiries and requests from our business partners.

Marlies Rasl

Managing Director
marlies.rasl@thebrandresidence.de
Phone +49 171 6390332

As an expert in the field of brand extension and licensing, I have successfully positioned international blockbusters over the years and provided key insights as a consultant for a leading German private broadcaster as well as for global toy companies.

Ten years ago, I founded my new agency TBR The Brand Residence, which already has an impressive track record in licensing. With my international experience and expertise, I help companies to break exciting new ground. I support them in implementing effective global brand strategies, entering new markets and establishing successful partnerships.

As a big fan of South Tyrol, my heart is now also beating for a new, very special project: the Wines of Vincenzo Degasperi. His passion for culinary arts and wine never ceases to inspire me. And even if it may sound surprising at first glance that we, as a licensing agency, are now also marketing wine. Wine and licensing combine the art of telling stories, combining tradition with innovation and taking enjoyment to a new level.

This is precisely what makes our commitment to Vincenzo Degasperi so unique and fulfilling.