The brand enjoys higher consumer trust today than ever before. Its values convey brand experiences across the entire travel sector and at all its touchpoints. The outcome is a credible, positive image that can be associated with a wide range of products through brand extension.
Lufthansa sustainably connects people, cultures, and economies.
The goal is to put customers’ individual wishes and needs in focus and further strengthen customer loyalty through holistic measures with direct and tangible customer benefits. We also understand that the travel experience should be as easy, flexible, and individual as possible.
The Brand Residence is the exclusive global agency for the extension of the Lufthansa brand. We endeavor to form long-term and strategic partnerships in selected product areas.