The Lufthansa brand stands for uncompromising quality, timeless style, and a lived sense of responsibility – values that are reflected in every licensed product.
As a leading international premium airline, Lufthansa provides a strong and trusted brand foundation for high-quality, distinctive licensing partnerships. Whether in fashion, travel accessories, or lifestyle segments – each collaboration translates Lufthansa’s iconic identity into inspiring new product worlds.
Thought-through, cultivated, and caring – these core brand values are brought to life in a holistic experience.
Every licensing partnership creates brand-aligned touchpoints along the entire travel chain. With a consistent focus on people and their individual, situational needs, the Lufthansa brand becomes tangible far beyond the travel experience itself.
TBR The Brand Residence acts as Lufthansa’s exclusive global agency for targeted brand extension. Together, we develop long-term, strategic licensing partnerships in selected product categories – with a clear ambition to preserve the brand’s distinctive identity and to create inspiring, value-driven products.
Lufthansa’s brand values: thought-through, cultivated, and caring. Lufthansa is one of the world’s leading airlines, defined by a distinctive heritage, unmatched global reach, and exceptional opportunities.
