About

TBR The Brand Residence

TBR The Brand Residence is a full-service licensing and brand extension agency that markets corporate, lifestyle, and entertainment brands on a national and international scale.

Close ties, long-standing partnerships and extensive networks with leading licensing and brand experts and manufacturers from all sectors enable us to design and implement brand extension strategies tailored to the right market and precise target groups.

Our flat and compact structure gives us the agility we need to provide effective, targeted and commercially promising licensing and consulting services. Our team of brand experts, including owner and managing director Marlies Rasl, boasts decades of experience with global and national brands.

We support brand owners and licensees along every step of the marketing chain. Our services encompass all stages of the brand extension process – from strategy development and marketing to contracting and reporting.

Team

Personal responsibility, fast and effective decision-making processes and, not least, the extensive knowhow of our team mean individual support for key accounts and quick response times to inquiries and requests from our business partners.

Marlies Rasl

Managing Director
marlies.rasl@thebrandresidence.de
Phone +49 171 6390332

As an expert in the field of brand extension and licensing, I have successfully positioned international blockbusters over the years and provided key insights as a consultant for a leading German private broadcaster as well as for global toy companies.

Ten years ago, I founded my new agency TBR The Brand Residence, which already has an impressive track record in licensing. With my international experience and expertise, I help companies to break exciting new ground. I support them in implementing effective global brand strategies, entering new markets and establishing successful partnerships.

As a big fan of South Tyrol, my heart is now also beating for a new, very special project: the Wines of Vincenzo Degasperi. His passion for culinary arts and wine never ceases to inspire me. And even if it may sound surprising at first glance that we, as a licensing agency, are now also marketing wine. Wine and licensing combine the art of telling stories, combining tradition with innovation and taking enjoyment to a new level.

This is precisely what makes our commitment to Vincenzo Degasperi so unique and fulfilling.