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The Home of Brand Extension & Licensing


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Our services encompass all stages of the brand extension process

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Close ties, long-standing partnerships and extensive networks with leading licensing and brand experts and manufacturers across all sectors

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Consumer-relevant brand and market knowhow and market expertise in industry and trade

Our Brand Portfolio

The Brand Residence

The Brand Residence is a full-service licensing and brand extension agency that markets corporate, lifestyle, and entertainment brands on a national and international scale.

Our flat and compact structure gives us the agility we need to create effective, targeted and commercially promising brand extension strategies.

We support brand owners and licensees along every step of the marketing chain with tailored concepts and consulting services.


Years of Experience


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Brand Portfolio

Popular cult brand PEZ now also available as ice cream

2 May 2023: Just in time for the 2023 ice cream season, the world-renowned cult brand PEZ can be found in retailers' freezer chests with two new ice cream compositions - and they are 100% vegan.

In the practical 2 x 140 ml cup format, the summery-fresh flavours strawberry-lemon and cherry-banana convince with the original PEZ candy taste.

This is made possible by a licensing agreement between TBR The Brand Residence and the ice cream division of the DMK Group.

Cooperation with Helmut Lingen Verlag

13 March 2023: Helmut Lingen Verlag is the new publishing partner for ADAC and is launching three new products this spring. "Mein ADAC Rätselbuch" (My ADAC Puzzle Book) is already available, with 120 tricky puzzles, funny search games and creative pages inviting kids to get creative.

The second new product is "Mein ADAC Wimmelbuch" (My ADAC Hidden Object Book), which contains puzzles, pictures and stories on the topics of travel and road traffic and provides even more variety and entertainment. The Wimmelbuch as well as the box "Atempausen für den Urlaub" will be on sale in May.

50 Years Van Gogh Museum

22 February 2023: Celebrate 50 years of inspiration

50 years hope – 50 years guts – 50 years color

For 50 years and counting, the Van Gogh Museum has been inspiring people with the artworks of Vincent van Gogh (and his contemporaries). In 2023, the Van Gogh Museum celebrates its anniversary. Will you join them?

Please find the celebration activities here

Bewitched Fabric Collection by Stoff & Liebe

27 January 2023: Stoff & Liebe offers a lovingly developed fabric collection - consisting of a panel, a main fabric in two colours and perfectly matching combination fabrics - for the Petronella Appelwitch. The designs are by the well-known textile designer Rebekah Ginda.

"Petronella's World" panel comes with three really great motifs. Two of them on a striped background and one all-over motif. Fantastic colours meet wonderful drawings here. Among others, you can even discover the cake-burning twins and the apple men.

Petronella's World by Stoff & Liebe

LOQI celebrates Van Gogh’s 50th Anniversary

24 January 2023: LOQI collaborates with artists from around the world to bring you a wide range of the most original bag designs possible.

Now, the Berlin based company proudly presents its Van Gogh 50th Anniversary Collection.

All of their products are being developed with Vincent van Gogh’s heritage in mind and every purchase contributes to maintaining the Van Gogh Museum activities, during their 50th anniversary celebrations and beyond. 

We look forward to meeting you!

The Brand Residence, your experts in brand extension and licensing

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