Welcome to TBR The Brand Residence

The Home of Brand Extension & Licensing


Full Service

Our services encompass all stages of the brand extension process

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Decades of Experience

Close ties, long-standing partnerships and extensive networks with leading licensing and brand experts and manufacturers across all sectors

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Consumer-relevant brand and market knowhow and market expertise in industry and trade

Our Brand Portfolio

The Brand Residence

The Brand Residence is a full-service licensing and brand extension agency that markets corporate, lifestyle, and entertainment brands on a national and international scale.

Our flat and compact structure gives us the agility we need to create effective, targeted and commercially promising brand extension strategies.

We support brand owners and licensees along every step of the marketing chain with tailored concepts and consulting services.


Years of Experience


Successful Projects


International Industry Contacts

Brand Portfolio

EISVOGEL Award 2023/24

19 February 2024: Congratulations to the team of "Die Schule der magischen Tiere 3" for winning the EISVOGEL Award 2023/24! The prestigious award is presented by the Federal Ministry for the Environment and the Heinz Sielmann Foundation and recognises outstanding achievements in sustainable film production.

Exciting Addition to Portfolio

24 January 2024: In the wake of the recent sensational announcement by Michael Bully Herbig and Constantin Film at the 2024 Film Week in Munich regarding the sequel to the cult classic "Der Schuh des Manitu," TBR The Brand Residence proudly reveals its acquisition of the licensing rights for this highly anticipated film project.

Award Nominations

30 September 2023: We are overwhelmed and proud to announce that The Brand Residence – together with our valued clients – has been nominated in three categories for the coveted Licensing International Germany Award 2023.

- Licensed Product of the Year: Montblanc Writing Instruments, Van Gogh Museum

- Corporate/Lifestyle/Celebrity Brand of the Year: Van Gogh Museum

- Licensing Newcomer of the Year: B2L Bag to Life.

The winners will be announced on 21 November in Nuremberg.

Best Licensed Brand

13 June 2023: The Van Gogh Museum has been awarded a Licensing International Excellence Award in the category Best Brand – Art, Design, Museum.

By winning this award the Van Gogh Museum, which celebrates its 50th anniversary this year, receives global recognition for brand licensing inspired by the life and work of Vincent Van Gogh. This year the museum was nominated for five Licensing International Excellence Awards.

Popular cult brand PEZ now also available as ice cream

2 May 2023: Just in time for the 2023 ice cream season, the world-renowned cult brand PEZ can be found in retailers' freezer chests with two new ice cream compositions - and they are 100% vegan.

In the practical 2 x 140 ml cup format, the summery-fresh flavours strawberry-lemon and cherry-banana convince with the original PEZ candy taste.

This is made possible by a licensing agreement between TBR The Brand Residence and the ice cream division of the DMK Group.

Cooperation with Helmut Lingen Verlag

13 March 2023: Helmut Lingen Verlag is the new publishing partner for ADAC and is launching three new products this spring. "Mein ADAC Rätselbuch" (My ADAC Puzzle Book) is already available, with 120 tricky puzzles, funny search games and creative pages inviting kids to get creative.

The second new product is "Mein ADAC Wimmelbuch" (My ADAC Hidden Object Book), which contains puzzles, pictures and stories on the topics of travel and road traffic and provides even more variety and entertainment. The Wimmelbuch as well as the box "Atempausen für den Urlaub" will be on sale in May.

We look forward to meeting you!

The Brand Residence, your experts in brand extension and licensing

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