ADAC is a strong brand with clear positioning, credible and tangible values, and a high brand awareness and acceptance. The brand has high recognition value and significant relevance, not only for the more than 21 million ADAC members, but especially for non-members. ADAC owes its brand strength to its excellent reputation and its distinctive core competence in the field of breakdown and emergency assistance.
Our comprehensive license portfolio aims to raise the everyday relevance of the ADAC brand to a new level, to make it more immediate to members and potential members alike. We develop new ADAC product worlds centered on mobility, travel, and leisure to make ADAC a tangible experience and strengthen the ADAC brand.