Give Your Brand Some Space

PROFILE

The Brand Residence is the new home for brand extension and licensing in Europe.

The Brand Residence offers Licensing, Consulting, Retail Activation, Coaching and other services around Brands and Brand Extension under one roof.

Marlies Rasl and Tim Ehrhardt have co-operated for many years and together they have worked on many of the most known and most successful Consumer and Entertainment Brands in the World; Lord of the Rings, Star Wars, Spider-Man or Coca-Cola, Jeep, Maybach and many more.

With a comprehensive international network and contacts to industry, retail and media, The Brand Residence tailor the right strategy for brands and their related target groups.

INTRODUCING THE TEAM

Two people with more than 44 years combined experience in the business

Tim Ehrhardt

Tim Ehrhardt


Managing Director

Strategy & Marketing
Mobile +49 171 834 00 15
tim.ehrhardt@thebrandresidence.de

Tim brings 19 years of experience in licensing, retail, industry and media.

As Product and Marketing Manager at EM Entertainment he worked from 1993 on superior licensing properties like Tabaluga. Pingu or The Flintstones.

At the TV production company Teletime he was responsible for the development of TV shows and TV documentaries as well as for the licensing business for the shows and the hosts.

In 1997 he started as Marketing Director for the licensing agency MR Merchandising & Retail and worked on numerous successful campaigns, e.g. for The Lord of the Rings, Star Wars, Spider-Man or the success movies of the German director and actor Michael Bully Herbig – The Shoe of Manitu and Dreamship Surprise.

As Marketing Director of the international Brand Extension Agency The Licensing Company Germany he worked on the successful extension of famous brands like Coca-Cola, Iconix, Maybach or Star Wars.

Tim Ehrhardt

Marlies Rasl


Managing Director

Sales & Acquisitions
Mobile +49 171 639 03 32
marlies.rasl@thebrandresidence.de

Marlies has more than 25 years of experience in licensing, retail, industry and media.

She started her career in leading positions for Ikea, Metro Group, RTL Television and EM Entertainment before founding MR Merchandising & Retail which quickly became one of the leading licensing agencies in Germany.

With MR she acquired and marketed successfully some of the most successful licensing campaigns including Lord of the Rings, Spider-Man, Star Wars and the Sony Pictures portfolio gaining six LIMA Germany Awards, among them three awards as “Best Licensing Agency of the Year“.

In December 2007 MR became part of the TLC Group and Marlies became Managing Director with sole power of representation for TLC Germany. She was responsible for the development of the brand licensing business in Germany and Western Europe; She also closed some extraordinary license contracts with the World brands Coca Cola, Iconix, Jeep Chrysler and Maybach and lead Star Wars to become the most successful license theme in Germany, Austria and Switzerland.

SERVICES

As a full service licensing agency we offer:

OUR BRANDS

Famous properties who have found their home with us

Michael Jackson Kingsart

Michael Jackson was not only the king of Pop. He was a great musician and also a highly gifted artist and did some amazing works of art.

The Brand Residence in collaboration with Zeugs GmbH may license the artworks in different product categories like fashion, home & living, accessories and multimedia accessories world-wide. There are more than 100 unique pieces of art. We are looking for high quality partners, for high street and luxury products.

Finlayson

Finlayson is the leader in Scandinavian design with the largest collection of patterns since 1820.

The company is forerunner in social responsibility for over two hundred years. The patterns take you through different decades of Scandinavian textile designing and changing styles, from moderate stripes and checks to bold, colorful and unique as well as clearly recognizable Scandinavian textile designing.

Eye-Love

Eye-Love is an international life style phenomenon and a protected brand.

The Eye-Love logo may be combined with any claim, therefore it offers unlimited possibilities for licensing and for your products.

Unidog

Unidog is a new unique & iconic property that will take the Children’s hearts by storm.

Unidog is more than a character, Unidog is every kid’s lucky charm. Unidog is a faithful magic companion for every day of a kid’s life. A new colourful design & lifestyle brand and an upcoming fashion icon. The different design concepts target female kids as well as teens and young adults.

The Saturday Evening Post Archive

The Archive include thousands of illustrations, photographs and cartoons from the Saturday Evening Post Magazine made by some of the most famous American artists.

The artwork is timeless and offers possibilities for any kind of products and any subject. Look at the catalogues and you will be convinced!

Project MC2

Aspirational and effortlessly cool, Project Mc2 is an entertainment-based brand that offers a geek chic and trend right fashion lifestyle approach for tween girls through smart, savvy science-inspired, and spy play.

The TV series will be aired at Netflix and Super RTL 2016. The doll sets are in retail in GAS and licensing will target young girls from 8 – 14 years

Little Tikes

At Little Tikes products were made that encourage active and imaginative play for kids.

Products that get small bodies moving, spark curiosity, create wonder and let kids dream big. The target group covers primary: 6 months-6 years and secondary: Moms 18-48 years

WWE, World Wrestling Entertainment

Wrestling has changed from a hard combat sport to sports entertainment for the whole family.

With a huge fan base in Germany, three TV shows in Free-TV every week, thrilling sold out live events, an incredible online presence on Youtube and Facebook and great licensing partners like Mattel, Topps or Edel, the brand offers the best possible requirements for successful licensing for teens and young adults.

WWE

Sports Entertainment at its Best

Key Figures

  • Target Group: Family Entertainment
  • Five TV shows every week, 52 weeks per year, constant new content
  • Up to 9 Live events in GAS per year
  • Three new DVDs per month
  • Strong and successful licensing partners with growing turnover

Overview

The fan base for Wrestling events and TV shows in Germany is growing strongly over the last years. Wrestling has changed from a hard combat sport to sports entertainment for the whole family. In Germany there are five TV shows in free TV every week at ProSieben Maxx and Tele5 with growing audience. In addition to this there are several shows at ProSieben FUN. – 52 weeks a year and every week with brand new content. There is no entertainment brand with such presence in TV. Furthermore we have up to nine sold out live events in Germany every year.

The YouTube channel of WWE is one of the most watched sport/entertainment oriented channels world-wide – with more than 4.2 Billion views in the last 12 month. The Facebook and Twitter accounts of the WWE also have strong increasing numbers, especially in Germany.

And there is a great program of licensed products already on the market, among others action figurines from Mattel, video games from 2K, trading cards from Topps, a monthly magazine from Panini, T-Shirts from EMP and the DVDs from Edel.

WWE offers unlimited designs for every kind of product in several online styleguides. Images of all WWE stars may be used for licensing – without any further fee for personal rights. This is also a huge advantage for licensees.

If you are interested in licencing opportunities with WWE please contact us now

JOURNAL

News, comments & information

MGA Entertainment on board

We are proud to announce that The Brand Residence is now the official licensing agency for MGA Entertainment, one of the biggest toy producers of the world.

The brands we will represent for the German speaking territories are beside others Baby born, the most successful doll brand in Germany or Project MC2, a brand new TV & doll series for girls.

RECENT POSTS

MGA Entertainment on board
The Brand Residence is now the official licensing agency for MGA Entertainment.

We are proud to announce that The Brand Residence is now the official licensing agency for MGA Entertainment, one of the biggest toy producers of the world.

The brands we will represent for the German speaking territories are beside others Baby born, the most successful doll brand in Germany or Project MC2, a brand new TV & doll series for girls.

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Welcome to the Brand Residence
We hope that you will enjoy our new website.

We hope that you will enjoy our new website.

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CONTACT

If you would like to find out more about The Brand Residence please get in touch