Give Your Brand Some Space

PROFILE

The Brand Residence is the new home for brand extension and licensing in Europe.

The Brand Residence offers Licensing, Consulting, Retail Activation, Coaching and other services around Brands and Brand Extension under one roof.

Marlies Rasl has worked with many of the most known and most successful Consumer and Entertainment Brands in the World; Lord of the Rings, Star Wars, Spider-Man or Coca-Cola, Jeep, Maybach and many more.

With a comprehensive international network and contacts to industry, retail and media, The Brand Residence is able to tailor the right strategy for brands and their related target groups.

INTRODUCING THE TEAM

Two people with more than 44 years combined experience in the business

Tim Ehrhardt

Tim Ehrhardt


Managing Director

Strategy & Marketing
Mobile +49 171 834 00 15
tim.ehrhardt@thebrandresidence.de

Tim brings 19 years of experience in licensing, retail, industry and media.

As Product and Marketing Manager at EM Entertainment he worked from 1993 on superior licensing properties like Tabaluga. Pingu or The Flintstones.

At the TV production company Teletime he was responsible for the development of TV shows and TV documentaries as well as for the licensing business for the shows and the hosts.

In 1997 he started as Marketing Director for the licensing agency MR Merchandising & Retail and worked on numerous successful campaigns, e.g. for The Lord of the Rings, Star Wars, Spider-Man or the success movies of the German director and actor Michael Bully Herbig – The Shoe of Manitu and Dreamship Surprise.

As Marketing Director of the international Brand Extension Agency The Licensing Company Germany he worked on the successful extension of famous brands like Coca-Cola, Iconix, Maybach or Star Wars.

Tim Ehrhardt

Marlies Rasl


Managing Director

Sales & Acquisitions
Mobile +49 171 639 03 32
marlies.rasl@thebrandresidence.de

Marlies has more than 25 years of experience in licensing, retail, industry and media.

She started her career in leading positions for Ikea, Metro Group, RTL Television and EM Entertainment before founding MR Merchandising & Retail which quickly became one of the leading licensing agencies in Germany.

With MR she acquired and marketed successfully some of the most successful licensing campaigns including Lord of the Rings, Spider-Man, Star Wars and the Sony Pictures portfolio gaining six LIMA Germany Awards, among them three awards as “Best Licensing Agency of the Year“.

In December 2007 MR became part of the TLC Group and Marlies became Managing Director with sole power of representation for TLC Germany. She was responsible for the development of the brand licensing business in Germany and Western Europe; She also closed some extraordinary license contracts with the World brands Coca Cola, Iconix, Jeep Chrysler and Maybach and lead Star Wars to become the most successful license theme in Germany, Austria and Switzerland.

SERVICES

As a full service licensing agency we offer:

OUR BRANDS

Famous properties who have found their home with us

Valerian and the City of a Thousand Planets

With Valerian one of the most ambitious Science-Fiction productions of all-time will be launched in summer 2017. Legendary filmmaker Luc Besson is tackling one of Science Fiction most iconic saga, Valerian. 10,000,000 copies of the original comic book were sold worldwide, the book was translated in 21 languages. Valerian (Dane DeHaan) and Laureline (Cara Delevingne) are special operatives for the government of the human territories charged with maintaining order throughout the universe. Valerian has more in mind than a professional relationship with his partner-blatantly chasing after her with propositions of romance.

Pantone

Pantone sets color trends for fashion, lifestyle and retail in all aspects of life. The Pantone Universe is the most colorful way of licensing and brand extension possible and therefore offers great opportunities for successful products and promotions for adults, young adults and children.

Tic Tac

Tic Tac was created in Italy in 1969 and is the number 1 mint brand inall the key global markets, sold in over 70 countries, with over €855 million retail sales a year. Tic Tac Minions was the first great licensing activity, winning awards for innovation and licensed product of the year in USA and Germany respectively. This new non-food licensing program should reflect the brand’s key values –playfulness, colour and freshness. Categories available: Apparel, Beachwear, Stationery & BTS, Gifting & Gadgets, Apps & Digital, Audio Electrical, Luggage, Bags & Small Leather Goods, Personal Care, Jewellery, Kitchen & Home Storage, Glassware/Tableware/Partyware, Home & Auto Fragrance, Textiles

Nutella

Nutella was created in Italy in 1946 and is consumed by 115 million families every year, with 1 Nutella jar sold every 2 second in over 200 countries. Nutella’s non-food licensing programme will  reflect the brand’s key values, such as quality, iconicity, unicity, and togetherness, and contain the main brand’s characteristics, including the jar shape, the jar lid shapes, the transparency and they iconic Nutella colours (brown, white, redand black). Categories available: Home Storage, Party Accessories, SDA, Glassware/Tableware/Kitchen Utensils, Textiles, Apparel, Stationery and BTS (for an audience not younger than 12 years old), Seasonal Gifting, Bags & Small Leather Goods, Luggage, Furniture, Technology/Gadgets, Apps &Digital

Vespa

As Part of the PiaggioGroup, the Vespa brand was founded in 1946. Vespa has activated very successful collaborations in the recent years in the Fashion and Lifestyle space with brands such as Adidas and Armani, proving the incredible appeal of thebrand in this space. Throughout the decades Vespa has become expression of the society and a symbol of innovation, performance and Italian Creativity. Vespa is an iconic, functional and beautiful made in Italy product. The brand extension of Vespa will deliver products that reflect the superior technology, innovation and iconicity of Vespa whilst taking into consideration the unique and powerful brand heritage. Categories available: Apparel, Footwear (US and Asia only), Bags and Luggage, Watches,Fragrance and HBA, Home Décor, Home Textiles

Ford

Ford is classed as one of the world’s largest licensors by License! Magazine, with over $1.5billion in retail sales and over 400 licensees across all vehicle brands and nameplates. Mustang is the premier lifestyle brand in Ford’s licensing programme, representing fun,individualism, freedom and untamed spirit. Mustang maintains 88% brand recognitionworldwide. Categories available: Gifting (vintage/heritage), personal accessories, apparel, toys, interactive,publishing & food/food accessories

Eye-Love

Eye-Love is an international life style phenomenon and a protected brand.

The Eye-Love logo may be combined with any claim, therefore it offers unlimited possibilities for licensing and for your products.

Unidog

Unidog is a new unique & iconic property that will take the Children’s hearts by storm.

Unidog is more than a character, Unidog is every kid’s lucky charm. Unidog is a faithful magic companion for every day of a kid’s life. A new colourful design & lifestyle brand and an upcoming fashion icon. The different design concepts target female kids as well as teens and young adults.

The Saturday Evening Post Archive

The Archive include thousands of illustrations, photographs and cartoons from the Saturday Evening Post Magazine made by some of the most famous American artists.

The artwork is timeless and offers possibilities for any kind of products and any subject. Look at the catalogues and you will be convinced!

WWE, World Wrestling Entertainment

Wrestling has changed from a hard combat sport to sports entertainment for the whole family.

With a huge fan base in Germany, three TV shows in Free-TV every week, thrilling sold out live events, an incredible online presence on Youtube and Facebook and great licensing partners like Mattel, Topps or Edel, the brand offers the best possible requirements for successful licensing for teens and young adults.

WWE

Sports Entertainment at its Best

Key Figures

  • Target Group: Family Entertainment
  • Five TV shows every week, 52 weeks per year, constant new content
  • Up to 9 Live events in GAS per year
  • Three new DVDs per month
  • Strong and successful licensing partners with growing turnover

Overview

The fan base for Wrestling events and TV shows in Germany is growing strongly over the last years. Wrestling has changed from a hard combat sport to sports entertainment for the whole family. In Germany there are five TV shows in free TV every week at ProSieben Maxx and Tele5 with growing audience. In addition to this there are several shows at ProSieben FUN. – 52 weeks a year and every week with brand new content. There is no entertainment brand with such presence in TV. Furthermore we have up to nine sold out live events in Germany every year.

The YouTube channel of WWE is one of the most watched sport/entertainment oriented channels world-wide – with more than 4.2 Billion views in the last 12 month. The Facebook and Twitter accounts of the WWE also have strong increasing numbers, especially in Germany.

And there is a great program of licensed products already on the market, among others action figurines from Mattel, video games from 2K, trading cards from Topps, a monthly magazine from Panini, T-Shirts from EMP and the DVDs from Edel.

WWE offers unlimited designs for every kind of product in several online styleguides. Images of all WWE stars may be used for licensing – without any further fee for personal rights. This is also a huge advantage for licensees.

If you are interested in licencing opportunities with WWE please contact us now

JOURNAL

News, comments & information

MGA Entertainment on board

We are proud to announce that The Brand Residence is now the official licensing agency for MGA Entertainment, one of the biggest toy producers of the world.

The brands we will represent for the German speaking territories are beside others Baby born, the most successful doll brand in Germany or Project MC2, a brand new TV & doll series for girls.

RECENT POSTS

MGA Entertainment on board
The Brand Residence is now the official licensing agency for MGA Entertainment.

We are proud to announce that The Brand Residence is now the official licensing agency for MGA Entertainment, one of the biggest toy producers of the world.

The brands we will represent for the German speaking territories are beside others Baby born, the most successful doll brand in Germany or Project MC2, a brand new TV & doll series for girls.

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Welcome to the Brand Residence
We hope that you will enjoy our new website.

We hope that you will enjoy our new website.

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CONTACT

If you would like to find out more about The Brand Residence please get in touch