PEZ has very high level of awareness (100% in Austria, 90% in Germany, France, Spain and England). PEZ has become a trendy lifestyle brand.
For collectors, VIPs, in art, fashion or in the movies, PEZ has become a cult brand in almost all areas of the modern society. The distinctive iconic design in shape and colour has a high recognition value.
The PEZ benefits are high brand awareness, long-standing tradition, popularity among all target groups, strong emotional bond with adults and positive associations from our childhood.