Assisting companies in realising
the power of their brand story
Using the brand story to create a genuine
connection with an audience
Ensuring all parties involved believe in the
brand story for a long-lasting collaboration
Working with our clients we observe retail trends and consumer demands to establish a grounded understanding on which to build the perfect strategy to unlock a brand’s equity
We partner our manufacturing clients with the right brands to create new, innovative products that have unrivalled standout in the marketplace
Legendary icons engage consumers on an emotional level. We bring a caring and thoughtful approach to stewardship and the definition of a high-performance business management strategy
Retail needs to now how a brand will add value to their internal strategy; a brand must find the right partner to take it to market. We work to ensure that the needs of both parties are met
A solid understanding of the target consumer is vital to the development of a strategy led brand extension plan. We collaborate with our clients to better understand the buying behaviour of their customers.
Effective creative is vital to a successful brand extension. Our dedicated team covers graphic design, illustration, photography and video, web development and social media; a wide-range of skillsets to ensure the best chance of marketplace success
Our legal templates our maximised for our clients’ benefit and protection and continuously update to reflect the latest laws and industry trends. Using solid internal processes we ensure that proper financial reporting protocols are followed throughout the life of the licensing program
Ensuring quality of manufacture and appropriate use of brand marks and other aesthetic choices. We assist clients in ensure that all submissions and approvals are received/ given in a timely and effective manner.
The licensor and licensee relationship is a delicate organism. We implement an auditing strategy that employs pre-fieldwork, fieldwork, review of findings, settlement strategy and negotiation to ensure licensee royalty compliance