Welcome to The Brand Residence
The Home of Brand Extension & Licensing

Evolving Brands

Assisting companies in realising
the power of their brand story

Creating Authentic Products

Using the brand story to create a genuine
connection with an audience


Ensuring all parties involved believe in the
brand story for a long-lasting collaboration

The Brand Residence is a collective agency specialising
in brand activation for the entertainment and consumer
goods markets using the licensing model.

Built around a core team of highly skilled brand building experts,
TBR is a wide reaching network of industry professionals
with proven experience developing many of the worlds
most successful and well known brands.

TBR offers tailored, scalable solutions to meet the high
demands of today’s multifaceted projects.

Whether we are collaborating with a start up or functioning 
as an external agent to a global corporation,
TBR always bring experience, knowledge and passion 
for brand building as its core proposition.

Our Capabilities

Brand Representation

Working with our clients we observe retail trends and consumer demands to establish a grounded understanding on which to build the perfect strategy to unlock a brand’s equity

Manufacturer Representation

We partner our manufacturing clients with the right brands to create new, innovative products that have unrivalled standout in the marketplace

Icon Representation

Legendary icons engage consumers on an emotional level. We bring a caring and thoughtful approach to stewardship and the definition of a high-performance business management strategy

Retailer Partnerships

Retail needs to now how a brand will add value to their internal strategy; a brand must find the right partner to take it to market. We work to ensure that the needs of both parties are met

Consumer Research

A solid understanding of the target consumer is vital to the development of a strategy led brand extension plan. We collaborate with our clients to better understand the buying behaviour of their customers.

Creative Services

Effective creative is vital to a successful brand extension. Our dedicated team covers graphic design, illustration, photography and video, web development and social media; a wide-range of skillsets to ensure the best chance of marketplace success

Legal & Finance

Our legal templates our maximised for our clients’ benefit and protection and continuously update to reflect the latest laws and industry trends. Using solid internal processes we ensure that proper financial reporting protocols are followed throughout the life of the licensing program

Approvals Management

Ensuring quality of manufacture and appropriate use of brand marks and other aesthetic choices. We assist clients in ensure that all submissions and approvals are received/ given in a timely and effective manner.

Royalty Auditing

The licensor and licensee relationship is a delicate organism. We implement an auditing strategy that employs pre-fieldwork, fieldwork, review of findings, settlement strategy and negotiation to ensure licensee royalty compliance

TBR The Brand Residence GmbH
Batzenhofer Straße 8
80992 Munich
+49 171 639 03 32


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