Created by multi-award-winning American rapper, actor, producer, entrepreneur, and philanthropist Chris ‘Ludacris’ Bridges (Fast and Furious franchise, Fear Factor, Crash), Karma’s World is a coming-of-age story about a young girl who uses her gift of song to transform her world.
“Karma Grant is an aspiring musical artist and rapper with big talent and an even bigger heart. Smart, resilient, and deeply empathetic, Karma pours her soul into songwriting, channeling her feelings into whip-smart rhymes with passion, courage, and her signature brand of humor.” (Netflix)
The animated TV series can be seen worldwide on Netflix. Karma’s World has many strong licensing partners, including global companies such as Scholastic and Mattel.
Licensor 9 Story Brands will work closely with TBR The Brand Residence to develop regional licensing programs in apparel and accessories, back-to-school, role-playing, creative, gifting and more.
Building the brand around Karma and her world is supported with local and international YouTube, social media, and public relations strategies.
The main pillars of the series are music, dance, and fashion. This will also be reflected in the licensing program.
