Created by multi-award-winning American rapper, actor, producer, entrepreneur, and philanthropist Chris ‘Ludacris’ Bridges (Fast and Furious franchise, Fear Factor, Crash), Karma’s World is a coming-of-age story about a young girl who uses her gift of song to transform her world.

“Karma Grant is an aspiring musical artist and rapper with big talent and an even bigger heart. Smart, resilient, and deeply empathetic, Karma pours her soul into songwriting, channeling her feelings into whip-smart rhymes with passion, courage, and her signature brand of humor.” (Netflix)

The animated TV series can be seen worldwide on Netflix. Karma’s World has many strong licensing partners, including global companies such as Scholastic and Mattel.

Licensor 9 Story Brands will work closely with TBR The Brand Residence to develop regional licensing programs in apparel and accessories, back-to-school, role-playing, creative, gifting and more.

Building the brand around Karma and her world is supported with local and international YouTube, social media, and public relations strategies.

9 Stories Brands

Licensing Target Groups
Children, focus on girls from 6-9 years


License Categories
Textiles & Accessories, Home & Living, Toys & Games, Stationery

Current License Partners

  • Mattel: Dolls, playsets
  • Scholastic: Publishing

40-part TV series, plus 15 music videos and a 22-minute special, Season 2 in production, broadcast of the series on Netflix (190 countries, 22 languages)


The main pillars of the series are music, dance, and fashion. This will also be reflected in the licensing program.